New Scheme Launched To Make Sure Your Bottle Of Scotch Is Genuine

In order to make sure that it is “exactly what it says on the label”, The Spirit Drinks Verification Scheme has been set up by the UK government to help consumers identify genuine UK-made products. An obvious beneficiary of the scheme is the Scotch whisky industry, whose product is probably one of the most copied in the world

Producers will have to sign up for the scheme if they want to sell within the European Union, and Scotch Whisky is the first drink to be covered. The industry said the measure would be "warmly welcomed".

These are definitely the real thing!

Other beverages that will benefit shortly are other brands with a geographical origin, such as Somerset Cider Brandy and whiskey from Northern Ireland.  Producers, blenders, bottlers, labellers and bulk importers will need to apply to HM Revenue and Customs (HMRC) if they want to be verified.

For their part, HMRC will carry out checks on all businesses involved in the production of the spirits to make sure that the strict EU requirements are met.

Scotch Whisky Association chief executive David Frost said: "This is a change in the protection of Scotch whisky and should be warmly welcomed. We fully support the introduction of the verification scheme by the UK government. It will give even more protection to consumers of Scotch whisky.  It will greatly improve the industry's ability to stop the sale of adulterated Scotch whiskies bottled abroad."

Launching the scheme, Chief Secretary to the Treasury Danny Alexander said: "The verification scheme will make sure people who buy Scotch get what they pay for - the finest spirit in the world. The Scotch whisky industry is now worth around £4bn to the Scottish economy and employs more than 10,000 people in Scotland. The booming Scotch whisky industry is a huge asset to Scotland and the UK which benefits from being part of the UK and European market."