Poll Results Show That Youngsters Vote Cardiff The Place To Be

A poll that has been commissioned by the insurance giant Legal and General has offered good news to 18 to 30 year olds who live in Cardiff, as well as providing a boost to the local tourist industry that is seeking to project the city as a vibrant holiday and leisure destination.

Great place for the youngsters

It has been voted the best UK city for young adults because of its low cost of living, good job opportunities and decent wages. In doing so, the Welsh capital was positioned above London, Edinburgh and Belfast after researchers spoke to more than 2,000 18 to 30 year olds from across the UK.

Of those living in Cardiff, seven in 10 stated that they loved their job and took home an average annual wage of £21,585. The poll also found 70% were happy with their work-life balance.

By way of comparison, London appeared to have the highest average wages, but it scored poorly on cost of living, rental rates and levels of crime. The UK's capital was ranked only 15th on a table of cities offering the best quality of life for 18 to 30 year olds. Sheffield and Wakefield were disappointingly in last place on the table because of low average wages and young adults in the cities saying they were unhappy with their work-life balance.

Edinburgh, which was in fifth place in the poll was rated as the UK's culture and entertainment capital. Dr Esmee Hanna, an expert in demographics who was commissioned to write the report by Legal and General's insurance arm, said: "We asked 18 to 30s directly what they feel has the most significant impact on their quality of life.

"Job satisfaction and cost of living proved to be the factors they feel are most crucial to their quality of life, with work-life balance also proving important. Cardiff tops the ranking of overall quality of life for 18-30 year olds and the city appears to have a lot to offer young adults, such as good job opportunities, decent wages and the ability to put money aside each month - all factors that 18 to 30-year-olds deem important to their lifestyle."

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