Thursday, 7 February 2013

Leicester Determined to Keep Itself in the Tourism Spotlight


It looks as though Leicester is reveling in its nearly acquired fame due to the confirmation of the discovery of the remains of Richard III in the city centre car park. So much so that the local press and tourism groups are seeking to highlight the delights that will attract you to Britain's tenth largest city.

They have come up with the following and although there may be a little tongue-in-cheek with some of the advice, it nevertheless goes to prove that many British cities have something to commend them.

A hunchback

The city has certainly got itself in good shape to seize every single Richard III PR opportunity. The city's Guildhall hosts a special exhibition about Richard, which opens on 8 February. There is also a forty five minute walking tour , and even a Richard III minibreak. King Richard III short breaks were launched today, featuring entry to two new exhibitions, guided walks, afternoon tea and hotel b&b for £79 for couples and £99 for families. Plus not forgetting a Facebook page of course. Is the old boy tweeting yet? Get that account set up Leicester!

A field

The exact location of the defining battle of the Wars of the Roses is a little imprecise but the Bosworth Battlefield Heritage Centre was built in 1974 on a site 13 miles west of Leicester. Here, you can find a new exhibition on Richard III and children can dress up and re-enact Richard III's fatal final charge on Henry Tudor – or, at least, Tudor propagandist Shakespeare's version – by crying out: "A horse, a horse, my kingdom for a horse."

An old wall

Leicester is one of the oldest cities in the country, but lost its city status for the best part of 800 years, only regaining it in 1919. Its first recorded name was as the Roman town, Ratae Corieltauvorum, and remains of the Roman baths can still be seen at the Jewry Wall, an impressive, 2.5m-thick piece of Roman walling.

Pork pies and stilton

Lovers of traditional British fare can still find rich pickings in Leicester: pork pies from nearby Melton Mowbray and stilton cheese both have EU protected status. Leicester hosts the East Midlands food festival every October. "We're very proud of our food and drink heritage ," says Simon Gribbon of Leicester Shire Promotions.

Infinity and beyond

Handily placed midway between Leicester's inner and outer ring roads (every proper city needs two) is the National Space Centre , Britain's largest attraction dedicated to space. Don't let the fact that the website is still boasting that "the Olympic torch visited us" put you off. Leicester has long been a hub for space research and the centre is offering a science-fiction special this half-term, a Robin Ince comedy evening and a "Cosmic Valentine" special coming up. Shame they can't teleport visitors back to 1485, yet but I'm sure they are working on it.


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