East Lindsey Features in English Seaside Marketing Promotion

Marketing chiefs in East Lindsey, Lincolnshire are hoping that tourism in the area will be given a healthy boost, as the district is going to feature strongly in an up and coming marketing push about English Seaside experiences.

Being home to coastal resorts such as Skegness, Mablethorpe, Ingoldmells,  Sutton, Trusthorpe and St. Leonards, those involved in the local tourism industry are acutely aware of how important the job is that they do to bring much needed revenue to the area. Coastal tourism is as keenly competitive as any other sector of the market, as young tourists become older tourists with families of their own.

The marketing partnership is between East Lindsey District Council and VisitEngland, The campaign is one of two the district council is taking part in with VisitEngland in 2013., with the second campaign  being announced in the coming weeks. The council is investing £5,000 in each of the campaigns, which  include advertising for Skegness and Mablethorpe through a supplement in the Mail on Sunday on March 24, as well as air time on Classic FM together with a dedicated page on VisitEngland's website.

East Lindsey hopes to benefit from the marketing campaign

Portfolio holder for economic regeneration at East Lindsey District Council, Councillor Craig Leyland, said: "The Lincolnshire Wolds and our iconic coastline are the perfect destinations for people wanting a day trip or holiday.  The English Seaside campaign highlights what our district has to offer to residents across the UK and further afield."

Figures relating to the tourism industry in East Lindsey make remarkable reading with an estimated 7,000 people working in hotels, visitor attractions, holiday parks, restaurants and many supply businesses, that altogether generate a turnover of some £480 million per year. So the estimated spend of some £50,000 on overall marketing should help to boost figures in a way that the council and VisitEngland would want.

Chairman of Visit East Lincolnshire, Chris Baron, said: "Joining Visit England's national campaign is another opportunity for the district to champion its wonderful and varied visitor offer both on the coast and inland.  As well as the excitement generated by national radio and newspaper advertising, local people should be proud that VisitEngland recognises the importance and quality of the offer our area has to visitors."
For more information on the this national campaign visit www.visitengland.com/moreseaside.

Coincidently Lincolnshire Tourism is also hoping to catch the eye this coming weekend with its Discover Greater Lincolnshire Weekend. There will be discounts and free admission to attractions, as well as special events for people to participate in.

Check the website at: http://www.visitlincolnshire.com/DGL.aspx

Also, check out...

http://www.visitlincolnshire.com/

http://www.skegness.net/

http://www.mablethorpe.info/

http://www.visitlincoln.com/